Modern advertising lingo, bah!
I am in pursuit of the disappearing adverb. Why is "Think Different!" (US Apple advertisement) better than "Think Differently!"?
Look at the second phrase, roll it off the tongue and listen, doesn't it sound better?
Now Australian advertisers are joining the Americans in the rotten grammar barrel.
Where are the High School English teachers and University Humanities lecturers and tutors positioned on this? Or is this a post modernist no go area?
Journos. and advertising copy writers. rise up and defend our beautiful disappearing adverbs.
Sunday, November 9, 2014
Thursday, February 13, 2014
Long live the generalisation ! "Mega" has almost gone, "Awesome" is almost on the way out. Oh dear, what to over use now?
Despair not, marketers and the TV have come to the rescue again.
We now have the new adjectives of exploitation: "Everyone" and " All Australia!".
To ice the cake however, we also have that titillating TV kindergarten expression: " Sneak Peek"! When scrolling the EPG for what to view or record, we are assaulted with this childish term overwriting the programme content.
To top it all off, the commercial networks over-run their program times by up to 15 minutes. No wonder younger, Internet savvy viewers, with sufficient broadband, are deserting local content in droves to avoid suffocation, leaving the less mobile oldies to their dreary fate.
Don't you love being gathered up by the commercial networks as unfortunate followers of their excruciating twaddle?
Despair not, marketers and the TV have come to the rescue again.
We now have the new adjectives of exploitation: "Everyone" and " All Australia!".
To ice the cake however, we also have that titillating TV kindergarten expression: " Sneak Peek"! When scrolling the EPG for what to view or record, we are assaulted with this childish term overwriting the programme content.
To top it all off, the commercial networks over-run their program times by up to 15 minutes. No wonder younger, Internet savvy viewers, with sufficient broadband, are deserting local content in droves to avoid suffocation, leaving the less mobile oldies to their dreary fate.
Don't you love being gathered up by the commercial networks as unfortunate followers of their excruciating twaddle?
Friday, January 3, 2014
CONTROL YOURSELF
The first step to control this cowardly problem of Alcohol fueled violence is to learn SELF CONTROL. Don't be such a wimp and take your problems out on an innocent person.
Why do you drink so much? What are you hiding from? Wake up! Grow up! Control yourself.
Take up a sport. Join a Surf Club or a Cricket Club or a Football Club, whatever. You will be too tired at the end of a busy day to fight anyone and you will go to bed earlier. It's amazing how exercise and a good diet relaxes you and gets that chip off your shoulder.
Take responsibility for yourself!
Why do you drink so much? What are you hiding from? Wake up! Grow up! Control yourself.
Take up a sport. Join a Surf Club or a Cricket Club or a Football Club, whatever. You will be too tired at the end of a busy day to fight anyone and you will go to bed earlier. It's amazing how exercise and a good diet relaxes you and gets that chip off your shoulder.
Take responsibility for yourself!
Subscribe to:
Posts (Atom)