Followers

Thursday, February 13, 2014

Long live the generalisation ! "Mega" has almost gone, "Awesome" is almost on the way out. Oh dear, what to over use now?

Despair not, marketers and the TV have come to the rescue again.

We now have the new adjectives of exploitation: "Everyone" and  " All Australia!".

To ice the cake however, we also have that titillating TV kindergarten expression: " Sneak Peek"! When scrolling the EPG for what to view or record, we are assaulted with this childish term overwriting the programme content.

To top it all off, the commercial networks over-run their program times by up to 15 minutes. No wonder younger, Internet savvy viewers, with sufficient broadband, are deserting local content in droves to avoid suffocation, leaving the less mobile oldies to their dreary fate.

Don't you love being gathered up by the commercial networks as unfortunate followers of their excruciating twaddle?

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