Followers

Sunday, November 9, 2014

WHERE ART THOU ADVERB?

Modern advertising lingo, bah!

I am in pursuit of the disappearing adverb. Why is "Think Different!" (US Apple advertisement) better than "Think Differently!"?

Look at the second phrase, roll it off the tongue and listen, doesn't it sound better?

Now Australian advertisers are joining the Americans in the rotten grammar barrel.

Where are the High School English teachers and University Humanities lecturers and tutors positioned on this? Or is this a post modernist no go area?

Journos. and advertising copy writers. rise up and defend our beautiful disappearing adverbs.




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